Marriott is one of the largest hospitality companies in the world, with over 6,000 properties. I was an intern on the Buzz Marketing and Partnerships team in the summer of 2016, during their merger with Starwood Property Group. We focused on ideation of experiential activations and global partners, quantifying the success using a sentiment tool, Sysomos, to see how consumers perceived the brand. Here's some of what I worked on:
Partners: NFL, NBA, Universal Music Group
Hilton Competitor Analysis
This is an in-depth analysis of experiential activations and digital marketing tactics of Hilton in the summer of 2016, which I researched and presented for the Buzz Marketing team.
social media best practices
I completed research about best practices of content strategy, influencers, and partnerships of four major social media networks: Twitter, Facebook, Instagram, and Snapchat.
the millennial mindset
This is a play-by-play of how to use Snapchat, Facebook Live, and Periscope to create personalized, real-time marketing campaigns.