Marriott is one of the largest hospitality companies in the world, with over 6,000 properties. I was an intern on the Buzz Marketing and Partnerships team in the summer of 2016. We focused on ideation of experiential activations and global partners, quantifying the success using a sentiment tool to see how consumers perceived the brand. Here's some of what I worked on:
Partners: NFL, NBA, Universal Music Group
Hilton Competitor Analysis
This is an in-depth analysis of experiential activations and digital marketing tactics of Hilton in the summer of 2016, which I researched and presented for the Buzz Marketing team.
social media best practices
I completed research about best practices of content strategy, influencers, and partnerships of four major social media networks: Twitter, Facebook, Instagram, and Snapchat.
the millennial mindset
This is a play-by-play of how to use Snapchat, Facebook Live, and Periscope to create personalized, real-time marketing campaigns.