Uber's mission is to make transportation as reliable as running water for everyone, in every city in the world. For three months in San Francisco, I got to help the world's largest startup work towards this mission as an intern on the CRM Creative team, through my role as a copywriter and content strategist. 

FIVE star rider

CAMPAIGN: Create a connection and shared experience between riders and drivers by congratulating riders on receiving 3 perfect ratings.

SUBJECT LINE: We appreciate you, [NAME]

PREHEADER: Congratulations on your rider milestone

learn about the app

CAMPAIGN: Show riders Uber new features they might be interested in.

SUBJECT LINE: Youโ€™re on a roll, [NAME]

PREHEADER: See what else you can discover in the app


MLB re-engagement

CAMPAIGN: Remind riders how easy it is to take an Uber to and from your favorite baseball stadium for a game. Then, you can celebrate the big win however you want. Play ball! 

SUBJECT LINE: Catch the [TEAM NAME] while you can

PREHEADER: When you ride Uber to [STADIUM NAME], there are no curveballs.  

alaska + chile

CAMPAIGN: Showcase Uber's widespread availability from North to South, from the Iditarod to the Inca Trail, and in 600+ cities and 300+ airports in-between. 

SUBJECT LINE: Your ride across the globe ๐ŸŒŽ

PREHEADER: From Anchorage to the Andes, weโ€™ve got you covered

driver/rider referral communications

CAMPAIGN: Our summer-long intern project was to redesign the communications for rider and driver referrals. Over 30% of new Uber riders and drivers come from referrals. We set out to make the process seamless, engaging, and shareable on a variety of networks.

design sprint

CAMPAIGN: Create an email campaign about a "Frugal Urbanite." This persona is cost-conscious, preferring to use Uber for adventures with friends and the occasional morning commute.

SUBJECT LINE: Explore your city, [Name].

PREHEADER: Unleash your wanderlust without breaking the bank.

multiple destinations

CAMPAIGN: Explain that riders can now add a stop or another destination to their ride.

SUBJECT LINE: Hey [Jenna], add an extra stop to your ride

PREHEADER: Pick up friends and family by adding multiple destinations to your trip. 

pool personalization

CAMPAIGN: Riders can now add or subtract 5 minutes from their uberPOOL trip to save time or money. This email campaign shows them how. 

SUBJECT LINE: Hey [NAME], customize your uberPOOL

PREHEADER: Set your preferences for a better POOL experience. 


rider to eater

CAMPAIGN: Get Uber riders to consider UberEATS as a new use case. 

SUBJECT LINE: Hungry, [NAME]? ๐Ÿ• ๐ŸŒฎ ๐Ÿฆ

PREHEADER: Fill up with $10 for breakfast, lunch, dinner, or something in between. 


SUBJECT LINE: Winner, winner: breakfast ๐Ÿณ lunch ๐Ÿ” and dinner ๐Ÿ•

PREHEADER: Get fed fast with your $10 UberEATS code.