YOUTH MARKETING CONNECTION
YMC is an experiential marketing agency that specializes in engaging with Millennial and Gen-Z consumers, especially around college campuses (brand ambassador programs are YMC's jam). Learn more about them here. I was an intern in the spring in 2016. Here are some of my projects:
Clients: Express, Timberland, Bud Light, California Cryobank
SHARPIE BRAND AMBASSADOR PITCH
I created this pitch as example of an on-campus brand ambassador program that select college campuses could do in partnership with Sharpie. I brainstormed the activations and social strategy, and the deck was sent to Sharpie for consideration.
Express BRAND AMBASSADOR PITCH
I created this pitch as example of an on-campus brand ambassador program, including activations and social strategy, in partnership with Express. As a longtime client of YMC, Express was looking for fresh new ways to market their brand to a college-age audience.
Express social planning template
This is an example of one of my weekly social media planning templates, laying out the school-specific content to post, noting which hashtags to use, and providing brand ambassador example posts. This template is for Express.